![]() ![]() This strategy is intended to maximise the box-office value of every movie – you go to a cinema because, for several months, you literally cannot see a film anywhere else. ![]() There has typically been a theatrical window of roughly three months before releasing films on other platforms. It is these comments that have incensed cinema owners. As soon as theatres reopen, we expect to release movies on both formats.” Jeff Shell, the chief executive of NBCUniversal, said: “The results for Trolls World Tour have exceeded our expectations and demonstrated the viability of. As the film has exceeded Universal’s expectations, it is now looking at skipping the theatrical releases of some films, heading straight to streaming and on-demand services. ![]() In three weeks, it reportedly generated $100m, with 5 million rentals. In response, Universal made it a streaming release, and had a lot of success. The film was intended to be released in cinemas at the start of April, but coronavirus obviously meant that was no longer possible. The row began in the most seemingly innocent of places – the release of Trolls World Tour. But this could now be shattered by a row between a film studio and one of the world’s largest cinema chains, which could be the beginning of the end for film. With cinemas forced to close and many major releases put back, the whole business is in a kind of stasis. The cinema industry is one of those that has been crippled by coronavirus. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |